Wired Communications PR Cruises Through to Win Cunard Business

Cape Town, June 2017: Wired Communications PR, has been appointed to handle the PR and media relations for Cunard Cruise Lines in South Africa.

This follows the successful implementation of two projects for White Star Cruise & Travel, the exclusive GSA for Cunard in South Africa. The Remastered Queen Mary 2 visited Cape Town on her world tour in January 2017 and Queen Elizabeth docked in April 2017. On both occasions, Wired Communications handled two on-board media tours for White Star and the resultant coverage impressed Cunard in the UK so much that the company has brought the agency on board to handle ongoing communications in South Africa.

Wired Communications will report to White Star Cruise & Travel on the Cunard business. Christina Hannon, the overseas account manager for South Africa at Carnival UK, which owns the Cunard brand, says: “We were delighted with the levels of coverage we received through Wired’s efforts and we believe there’s opportunity to build the Cunard brand in Southern Africa.”

Shaun McCarthy of White Star Cruise & Travel adds: “We need support in our efforts from an agency of Wired’s calibre and we’re delighted they’re working with us.”

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Issued on behalf of Cunard Cruise Lines and White Star Cruise and Travel