New Tyre Recycling law will tackle waste tyre problem and create jobs: Tyre industry registration deadline 31 January 2012.

An Integrated Industry Waste Tyre Management Plan (IIWTMP) has been approved by Environmental Affairs Minister Edna Molewa, and will be implemented and managed by the Recycling and Economic Development Initiative of South Africa (REDISA).  REDISA is a not-for-profit organisation independent from the SA tyre industry.  The new law is intended not only to support the creation of a sustainable recycling  industry to deal with a major and problematic waste product but also – and importantly – to create jobs and foster small and medium sized businesses in communities throughout the country.

ALL INDUSTRY STAKEHOLDERS MUST REGISTER BY 31 JANUARY 2012.
VISIT www.redisa.org.za OR CALL 021 671 7207.

The income generated from a rand-per-kilogram levy charged to tyre manufacturers and importers will be used to help stimulate start-up businesses around the collection, transportation, storage and recycling of the waste.  It will also be used for research and development, training, monitoring and overall community upliftment. Additionally, bursaries, a youth board and a huge programme of empowerment interventions form part of the roll-out of the REDISA plan.  South Africa is leading the way globally with the REDISA plan, which is believed to be the first initiative of its kind in the world.

The need
The South African tyre industry produces more than 10 million scrap tyres every year and it is estimated that anything between 60- and 100-million scrap tyres are stockpiled in South Africa.  Waste tyres pose an environmental problem, both as pollutants and as breeding grounds for mosquitoes and vermin.  However, there is as yet no effective technology for disposing of tyres in an environmentally friendly yet economically viable way. The need for research and development, collection and recycling is therefore imperative.  The opportunity for generating jobs and new industry businesses aligned to the recycling of waste tyres is of paramount importance.

The solution
REDISA aims to remove waste tyres from the South African environment.  A levy charged to the manufacturer will effectively subsidise the collection and recycling processes.  By giving the tyres a value for recycling, entrepreneurs will be able to build a business out of collecting tyres from their community and delivering them to a collection point.

A network of collection depots and recyclers will be established and REDISA will provide training and support for the SMMEs that respond to the opportunity presented by the initiative.

A full programme of interventions will be rolled out by REDISA to inform and advise the trade of its activities, including for example a plan to educate consumers about caring for their tyres and promoting the safe and proper re-treading of tyres.  By shifting misconceptions about re-treads in South Africa, the aim is to bring South Africa in line with European practice.

The levy is being apportioned according to a specific plan, approved by the Department of Environmental Affairs (DEA) and will be managed by REDISA – more details are available on the REDISA website.

Visit www.redisa.org.za or call 021 671 7207 for more information or to subscribe.

NOTES
1.    The levy of R2.30 per kilo will apply to all tyres either manufactured or imported on or after 1 February 2012. Tyres already in stock will not be affected.
2.    It is estimated that 60 million or more tyres are lying around as waste with as many again currently in circulation. The levy imposed on new tyres now will go towards building infrastructure and towards dealing with the historical waste.
3.    An extensive advertising campaign is being rolled out from this month (January 2012) in order to reach and educate all industry stakeholders as well as consumers.
4.    While it is expected that the tyre industry will pass on this new tyre levy to consumers, it is consumers who end up paying if the country does not deal properly with waste tyres (eg in tackling the negative medical and environmental effects arising from tyres being burnt in the veld, or from being dumped when they harbour mosquitoes and vermin).
5.    The production and import of new tyres in South Africa will be subject to the levy of R2.30 per kilogram.  Some of the income from the levy will subsidise the collection and recycling process.
6.    The REDISA plan is a single, universal plan that addresses all waste tyres from all sources and of whatever age.
For more information and interviews, please contact Wired Communications on 021 464 1144
Q&As, REDISA CEO biography, industry communication and advertising campaign material, letter of appointment by the Department of Environment Affairs are all available on request.