Durban Muralist wins European trip to design new Belgium beer for L7

Riding on the wave of the third International Public Arts Festival (IPAF), which took place in February 2019 in Cape Town; Durban muralist and freelance illustrator, Jono Hornby, has won a once in a lifetime opportunity with L7 Craft Beer Brewery. The prize includes a trip to Marsinne, Belgium, where Hornby will hand-craft his own batch of L7 beer as well as name and design the label.

Hornby was one of many local and international artists that participated in the annual International Public Arts Festival, when they all spent countless hours creating magic on the walls of Salt River, Cape Town.

On the last day of the festival, a public voting system was opened through IPAF’s social media platforms, showcasing a gallery of all the street art murals. Jono Hornby’s 15m high mural of his subject, Noms Zondi, received three times more votes than any of the other featured artworks.

Hornby travels to the L7 Craft Beer Brewery in Belguim on the 4th of April 2019 to meet with brew master Nicolas Declercq. The two will spend their time creating a special recipe for a limited edition L7 beer, of which 6000 bottles will be produced.

Nicolas Declercq has been brew master and one of the founders of L7, for the past six years and has been helping to develop the L7 brand, its recipe, and creating the links between South Africa and Belgium, with a strong focus on art imagery.

Jono Hornby will spend much of his first week in Belgium on learning more about the brewing process, recipe development and label designing. Once the fermentation process begins, he will travel to other street art festivals across Europe, spending most of the time in Spain. After that, he will return to Belgium to sample his beer, see the final label and bottling process.

When asked about winning his prize, Hornby said, “I am very excited about this adventure. I was planning on traveling and painting in Europe this year, so the prize is an awesome extension of that. I’ve never been to Belgium. I’ve always wanted to though as my Grandparents are from Belgium and there’s a whole side to my family that I’ve never met before.”

Jono Hornby’s limited edition L7 Craft Beer will be available in South Africa from summer 2019.

 

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Submitted on behalf of L7
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